Social Entrepreneurship Development Strategy

نویسندگان

چکیده

This study aimed to analyze the strategy of developing social entrepreneurship with Social Impact Canvas method on Sahawood. used a qualitative case approach. Data collection was done by using observation and interviews four informants who were directly involved in Sahawood business process. The provides an overview development strategies contained components anchor purpose; value prepositions; stakeholders; stakeholders relationship; channel; key activities; resources; partners; revenue streams; magnitude; costs; differentiation. findings this indicate that creates strong brand story becomes strength attracting consumers. As entrepreneurship, able become place for former addicts change better control beneficiaries from drugs again committing criminal acts. is not only describing implementation but also highlighting values uniqueness entrepreneurship. has implications Sahawood’s future strategy.

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ژورنال

عنوان ژورنال: International Research Journal of Business Studies

سال: 2023

ISSN: ['2089-6271', '2338-4565']

DOI: https://doi.org/10.21632/irjbs.16.1.53-63